Big Data & Analytics2019-02-06T13:36:33+01:00

Big Data & Advanced Analytics

The ability to offer the right information, to the right people and at the right time.

WHAT DO WE CONTRIBUTE?

We adjust to what the client needs:

  • Of business.
  • Financial.
  • Operative

Defining the best model that fits your casuistry.

WHY CMC?

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We help take business decisions and to be more competitive and improve results.

  • Use of algorithms that guide what needs to be done.
  • Learn from the behavior of predictions.
  • They learn from the actions of the company.
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We have specialists in the necessary technologies.

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We perform advanced analytical R + D + i.

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We are experts in machine training techniques.

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We have our own “DKS EAP” platform.

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We develop solutions around DKS EAP and other market platforms.

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We share advanced data analytics projects with you and accompany you in the business.

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We are flexible to adapt to the interests of the client:

  • In the use model of solutions (“On-Premise” and “SaaS on Cloud”).
  • In the financial model (“we unify solution + technology + services”).
  • In the financial model (“CAPEX” and “OPEX”).
  • In the operation (we perform the operation for the client).

Services

[ BI SERVICES ]

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Our experience in business intelligence allows us to recognize the KPIs (Key Performance Indicator) of each sector relevant to the control of the business and once identified, we transform these indicators into adequate information for your company.

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We complement the information available in your company with the market’s external information, and these indicators allow to have a clear vision of what is happening and minimize the risk of decision making.

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Our services are aimed at any type of sector and we adapt all our solutions to the context of your business, integrating the key indicators of your activity and your competence.

OUR SERVICES

[ BA SERVICES ]

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With business analytics we predict future behavior based on what has happened in the past and what is happening today, applying optimization and simulation techniques to see what is the best and the worst that could happen. In addition, through machine learning we get to understand the reasons that have led to a certain event and this allows us to define and recommend what would be the next action to take.

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As in many other of our services, we complement the information available in your company with the external information of the market, with which we fix with more precision the keys of your future strategies.

OUR SERVICES

Solutions

Advanced Customer Intelligence


Business solutions for maximum customer knowledge: segmentation, life cycle, acquisition, propensity to purchase products, retention and leakage prevention.

Marketing Analytics


Our Marketing Analytics solutions optimize your marketing actions to achieve the maximum return of each of the strategic lines adopted.

Social Media Analytics


We analyze your presence and positioning in social networks, websites and blogs in front of your competitors (Competitive Intelligence), at the same time we analyze what is said about your brands, products, opinion leaders, influencers, etc. (Active listening).

Web Analytics


Web analytics solutions monetize your website by providing information about your users and their behaviors and allow you to define the best strategies to maximize the return on your investment in the network.

Risk Analytics


Business Analytics and Machine Learning solutions for the analysis and detection of risks, fraud, financial scorings, delinquency, etc.

Text Analytics (NLP)


Text analytics solutions are applied to the analysis of the information that users put in writing in different places of the company: intranet, social networks, blog, corporate forum … to be able to detect topics of interest or people that are having relevance.

Our own products

[ DKS EAP PORTAL ]

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Market’s Analytical Business Portal that combines all the analytical functionalities that you need to improve your business intuitively in a single screen.

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CONTROL PANEL

DKS DashView allows, intuitively, quickly and agile, to have the key indicators to analyze the business in different formats, tabs and configurable graphical visualizations.

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GEOMARKETING

DKS GeoSmart is a geomarketing tool that supports business decisions thanks to the spatial variable. Presents information in detail to optimize marketing and sales actions.

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BUSINESS ANALYTICS

The DKS Predictive module allows the exploration of data to perform complex analysis through interactive views of the data and models.

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REPORTING

DKS Reports is the module which allows the visualization and distribution of reports automatically. It allows the export of information in any format as well as the programming of alerts by electronic mail.

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COLLABORATIVE NOTES

Collaborative notes add functionality to DKS EAP allowing to record any comments in the scorecard.
Analyzes other types of unstructured information to share knowledge in the company.

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BIG DATA

DKS DataMart allows the storage and service of data analysis from big data.

[DKS SOCIALSMART ]

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The social analytics technology developed by Grupo CMC that jointly analyzes all that people say about a brand in any social network, thanks to cross-sectional indicators, compares the performance of the own accounts and of the competitors. It also measures the ROI (return of the investment) of internet actions in an easy and simple way.

ADVANTAGES

DKS SocialSmart uses reliable data, with the security of not losing a single comment.

It adapts to the needs of the company, segmenting users as desired.

Search the web for any news, publication or content about the brand classifying it in order to analyze it.

Clearly and understandably presents the data with interactive graphics that are modified according to the selection.

Generates and automatically sends customized reports, saving time and facilitating decision making.

Characteristics

RETURN OF INVESTMENT


  • We quantify the results obtained in social media and on the internet.
  • We compare the return obtained with these metrics:
    • Leads
    • Impressions
    • Interactions
    • Third-party mentions

COMPETITIVE INTELLIGENCE


  • We analyze followers: People who interact with the brand.
  • We discover influencers and trolls, in order to carry out targeted campaigns according to their characteristics.
  • We follow the company’s reputation compared with that of competitors and facilitating strategic decision making.
  • We integrate all social networks and blogs in the same application.
  • Global business vision: We unite your customers’ data (on and off line).

ACTIVE LISTENING


  • We identify specific comments of interest (keywords or RSS).
  • We visualize and quantify direct mentions. Content and most active users.
  • Automatic and unified analysis of texts from different sources (social networks, blogs or news sites).
  • We geolocate and classify the most popular topics in a region.

WEB CLIPPING


  • Ranking of contents of interest due to the importance of the publications.
  • We identify different brands while measuring their impact on social networks.
  • We provide relevant information for each keyword.
    • URL where the publication appears.
    • Language of the publication.
    • Summary of the content.
    • Relevance.

[DKS OpinionGazer ]

Platform specialized in processes of participation and their analysis.

Get to communicate, involve, know and decide.

THE VIRTUE OF SIMPLICITY


  • It is adaptable to any business and activity, private or public.
  • It is easy parameterization, commissioning and customization for the client.
  • It is intuitive, easy to use and to interpret, both in the collection of opinions and in the analysis of participation, or in the presentation of results.

WHAT DO WE DO?

We allow public and private organizations to share their objectives with their community of users (transparency, open data).

We promote the involvement of users to find the best solution to a problem in a transparent, playful and collaborative way (crowdsourcing + gamification).

We apply the application of text analysis and data mining techniques aimed at summarizing content, extracting innovative ideas, related concepts and assessing the sentiment generated by a proposal within the community (big data analytics).

We provide a differential value in the decision making process, allowing us to know the point of view of people, the most valued proposals, as well as its demographic profiles (segmentation).

COLLECTIVE INTELLIGENCE AT YOUR SERVICE:

AT EXTERNAL LEVEL


  • It helps determine the product or service demanded.
  • Allows you to find out the level of acceptance of an idea.
  • Obtain the demographic profiles of the opinions.

AT AN INTERNAL LEVEL


  • It helps to optimize costs and improve processes.
  • It allows to open communication lunes.
  • It flows the stream of ideas.

AT USER LEVEL


  • Open a communication channel.
  • Give value to their opinions.
  • Channel opinions of your community.